Company Spotlight: Snap Kitchen

Here at Trend, we’re always on the move and sometimes forget to eat real food - chances are you do too. That’s why we absolutely love working with companies like Snap Kitchen that dedicates itself to creating healthy and (very) tasty prepared meals that can be delivered to your door or picked up in their cute shops. Especially for someone like me that has no patience to create a perfectly healthy meal, Snap Kitchen is incredibly helpful since their meals are portion controlled, nutritionally balanced, and made daily with high quality ingredients. Since launching in 2010, the company has quickly expanded with stores throughout Texas (Austin, Dallas, Houston) as well as outposts in Philadelphia.

Of course, the company is still relatively new and there’s still plenty of people that need to be made aware of the brand. That’s where Trend came in to help. We recruited dozens of food and lifestyle accounts throughout the target cities to help get the word out about the wonderful service Snap Kitchen provides. Influencers received a Snap Kitchen gift card in exchange for their post, and we were pleased at the level of interest on the influencer side. After all, who doesn’t love some free, delicious, healthy food?

Snap Kitchen was one of our first partners, and we’ve been thrilled to maintain an extensive working relationship with them. Indeed, we’ve launched several campaigns ranging from promoting store openings to highlighting new meals. Altogether the various campaigns have had a total reach of more than 100,000 (real, U.S based) followers, 50,000 impressions and 10,000 likes, all at an iCPM of only $10.27. Gabriella Nolen, Snap Kitchen’s social media coordinator, has noted that, “Ttrend has helped our brand connect with amazing influencers who share our values and totally get what we're about. Our partnership with Trend has not only led to successful campaigns and overall brand awareness, but has also helped us cultivate authentic relationships with key influencers across our markets.”

Influencer marketing can be a powerful and effective way of reaching a target audience and building brand awareness, when done correctly. At Trend, we pride ourselves on delivering professional results and hope to continue working with Snap Kitchen well into the future - not to mention eating their awesome meals!