Pampering your pooch just got taken to a whole new level with Wagadō
- Tessa Rousselle
- Jan 31, 2018
- 1 min read
Pampering your pooch just got taken to a whole new level with one of our latest brand partners, Wagadō (wag-ah-doe). This small startup based in Austin, Texas, has set out on a mission to change the treats your pup eats.

Wagadō is the world’s first superfood-packed dog treat mix. Each pouch is filled with a passionately curated lineup of responsibly sourced whole foods that are loaded with the vitamins and nutrients every pup deserves.

The story behind Wagadō is pretty wag-worthy. After growing discouraged by the number of recalls, misleading marketing, and googling of mystery ingredients, founder Tess Rousselle decided to take the situation into her own kitchen.
Not the most savvy baker herself, Tess began googling for a pre-made treat mix that didn’t require her to gather up a cupboard worth of expensive specialty ingredients. She searched for a dog treat mix that was nutrient dense, responsibly sourced, and most importantly - easy to use. Nothing Tess found hit the mark. Devoted to the idea of a healthier treat and unique nurturing experience for dog parents everywhere, she set off to create her own solution.

Since their debut on Verb, Wagadō has partnered with over 25 rockstar influencers in the lifestyle and pet space. Some food bloggers have even jumped on board! We’re excited to watch them grow, and can’t wait to share their case study with our community! To learn more, check out Wagadō’s website and Instagram page!
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